The Future of B-to-B Marketing Is Hiding in Plain Sight
A dramatic shift is underway for marketers. Those who embrace these changes are well positioned for 2022 and beyond. Those who don't run the risk of losing credibility with clients and falling behind their peers.
This transition, dr...
Budgeting for Cybersecurity Requires a New Approach
When a country sends its army to war, it does so based on a plan to win, not on fitting a predetermined budget.
But when it comes to the virtual cybersecurity battlefield, CFOs too often take the opposite approach, leaving their compa...