Superfans and Microtribes-How brands can harness passionate consumers to drive growth
The keenly awaited prequel to Game of Thrones is out and fans are in rapture. But how much of that joy stems from the quality of the new show, and how much from viewers being able to bond with one another over their favorite franchise again? I wo...
You'll never build a personal brand-unless you stop hiding behind remote work
COVID-19 canceled the office-or at least that's what many employees seem to think these days. Many have grown comfortable with remote work and are resisting growing calls from employers to return to the office, even if only for a few days a w...
How the labor crunch can reposition professional services firms for new growth
Supply chain problems are now impacting attorneys, accountants, consultants, public relations and other knowledge-based jobs. These professions have long relied on top talent from business schools and law schools to join their ranks, but now it s...