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Here's Why Your Ad Spend Is Failing On ROI
Professional Services Allen Wu 9/28/23 Professional Services Allen Wu 9/28/23

Here's Why Your Ad Spend Is Failing On ROI

A recent study from the Association of National Advertisers (ANA) raised eyebrows with its finding that there was more than $20 billion of "ad waste" in global programmatic advertising-almost a quarter of the total spend.

But by...

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