Grow Expert Credibility,
Cement Brand Authority
The Expert Press elevates your team’s insights into news articles that are published in targeted outlets, connecting our experts with their audiences and building their brand expertise in the process.
The XP Dispatch platform and services help turn your team’s insights into powerful news analysis and commentary pieces that earn publication in major news and trade outlets.
We help companies conceive, create, and publish high-authority thought leadership, nationwide
ABOUT XP
Thought Leadership
Anchored In The News
News platforms want context and depth on important topics. XP’s system matches expertise, objectives and target audiences to bespoke news topics for business experts. Customers interview in a unique and time-sensitive way and create news-ready articles that get placed in top publications.
In an age of AI slop, incisive human insight is more valuable than ever. The XP connects your company’s expertise and objectives to the news topics that matter most to your audience. We make it easy to translate your knowledge into publication-ready articles that get placed in the top news outlets for your business.
Your team’s expertise. Elevated.
PUBLISHED ARTICLES
Turning Knowledge
Into News
Create and publish articles with XP. Are you ready to take your thought leadership to the next level? Let’s connect ➔
Where We Publish
B2B + B2C + B2G
We customize publications to reach our experts’ target audience and achieve their business goals.
Elevating Thought Leaders in Top Media
As Featured In
We help thought leaders share their expertise and insights through top-tier media outlets, expanding their reach and credibility.
Published
Featured
Published
Featured Experts
Create and publish articles with XP. Are you ready to take your thought leadership to the next level?
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Monet Goode
FOUNDER
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Emmett Marsh
DESIGN DIRECTOR
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Eleanor Parks
SUSTAINABILITY DIRECTOR
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Eleanor Parks
CUSTOMER SERVICE MANAGER
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Emmett Marsh
SALES MANAGER
Book a Call
Grow Expert Credibility,
Cement Brand Authority
Position yourself as a trusted leader in your industry. Whether you're building your personal brand or scaling your business, we'll help you clarify your message, create a strong digital presence, and earn the recognition you deserve. Click below now to get started.
Clarity, Confidence, and Coverage
What To Expect
From initial strategy to final placement, we guide you every step of the way. You'll get a personalized media plan, hands-on support, and expert coaching to ensure you show up confidently and consistently across trusted media platforms.
1.
Bespoke News Topics
Complete your Expert News Profile intake and receive data-optimized news assignments tailored to your expertise and objectives.
2.
Interview With Editor
Once you choose a news assignment, proceed with a structured 30-minute interview to create the article with XP newsroom editors.
3.
Article Creation
The interview leads to a draft article. You get to decide on edits and tweaks before final approval.
4.
Approval/Compliance
Once approved, XP will publish the article as an exclusive to the relevant publication based on business objectives and the target audience.
5.
It’s Live!
Articles are published. Guaranteed! Use the article link in other marketing channels to expand exposure and grow credibility and authority.