Grow Expert Credibility,
Cement Brand Authority
XP helps businesses and their experts transform their thought leadership into bylined news analysis that is published on national and trade news sites. Click below for a customized news consultation for your brand.
ABOUT XP
Thought Leadership
Anchored In The News
News platforms want context and depth on important topics. XP’s system matches expertise, objectives and target audiences to bespoke news topics for business experts. Customers interview in a unique and time-sensitive way and create news-ready articles that get placed in top publications.
PUBLISHED ARTICLES
Turning Knowledge
Into News
Create and publish articles with XP. Are you ready to take your thought leadership to the next level? Let’s connect ➔
Trusted by Major News and Trade Publications
B2B + B2C + B2G
Customers and prospects rely on experts who have earned a place in the news with respected publications.
Elevating Thought Leaders in Top Media
As Featured In
We help thought leaders share their expertise and insights through top-tier media outlets, expanding their reach and credibility.
Published
Featured
Published
Featured Experts
Create and publish articles with XP. Are you ready to take your thought leadership to the next level?
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Monet Goode
FOUNDER
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Emmett Marsh
DESIGN DIRECTOR
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Eleanor Parks
SUSTAINABILITY DIRECTOR
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Eleanor Parks
CUSTOMER SERVICE MANAGER
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Emmett Marsh
SALES MANAGER
Book a Call
Grow Expert Credibility,
Cement Brand Authority
Position yourself as a trusted leader in your industry. Whether you're building your personal brand or scaling your business, we'll help you clarify your message, create a strong digital presence, and earn the recognition you deserve. Click below now to get started.
Clarity, Confidence, and Coverage
What To Expect
From initial strategy to final placement, we guide you every step of the way. You'll get a personalized media plan, hands-on support, and expert coaching to ensure you show up confidently and consistently across trusted media platforms.
1.
Bespoke News Topics
Complete your Expert News Profile intake and receive data-optimized news assignments tailored to your expertise and objectives.
2.
Interview With Editor
Once you choose a news assignment, proceed with a structured 30-minute interview to create the article with XP newsroom editors.
3.
Article Creation
The interview leads to a draft article. You get to decide on edits and tweaks before final approval.
4.
Approval/Compliance
Once approved, XP will publish the article as an exclusive to the relevant publication based on business objectives and the target audience.
5.
It’s Live!
Articles are published. Guaranteed! Use the article link in other marketing channels to expand exposure and grow credibility and authority.